The Story

Welcome to Ideal Chaos! My name is Zoe Willison, and I'm the founder and creative mind behind this sustainable fashion brand. As a designer with a Diploma in Graphic Design and a Degree in Fashion Design, I've always been passionate about functional design and repurposing materials. That's why I launched Ideal Chaos in November 2021 - to transform old clothes and textiles that would otherwise end up in landfills into unique and useful accessories.

All of my products are designed and handmade by me, ensuring that each piece is one-of-a-kind. By upcycling materials, I aim to reduce waste and promote sustainability in the fashion industry. I believe that we can all make a positive impact on the environment by embracing a more eco-friendly approach to textiles, and I hope to inspire others to do the same. Thank you for supporting my vision and joining me on this journey towards a more sustainable future.

 

 

Here is me, with my biggest supporters.
As the creator behind Ideal Chaos, I am a passionate enthusiast who loves to inject creativity and colour into everything I do. From dying my hair an array of colours to exploring new places and taking photos, I am always seeking out new adventures and experiences. I am a lover of art and exercise, but most of all, I cherish the company of others. Being a mother is the best part of who I am, and it brings me immeasurable joy to create pieces that reflect the love and warmth I feel for those closest to me.